Ok, not all marketing companies fail their clients. I admit it, BUT, let me give you a real-life example.
Company A provides print, television and radio advertising for their client(s). They see an opening for online marketing and an opportunity to add services to their offerings and increase their revenue.
They advise the company, whose online marketing is being managed by an experienced consultant, to stop everything and they will take care of the rest. They advise the company to stop posting images of their satisfied customers on Facebook. They tell them it’s a bad idea. They (the BIG company) knows best and will provide them with a generic unified message, custom Fan Page, etc.
Why this is misguided at best!
What could possibly be more persuasive than photos of real people proudly displaying their joy at ownership of your product? What is more convincing, a fancy graphic banner promising results, or a photo of your clients or customers with your product?
So why would this happen?
The BIG company can’t provide the photos of every customer leaving your business with your product. In order to extract as much revenue as possible, they will attempt to control every aspect, word and image of your online reputation. Since they can’t provide the on-site, in-the-moment image of your customers, they shut them out. Maybe they will use stock images, purchased to “convey” how satisfied your customers are.
Which would you find more convincing?
Why online marketing must be personal
Sure you could go this route. Hire a company to create the impression of happy customers, but nothing is as powerful on the internet, than real people expressing real happiness and satisfaction about their purchase, or investment. Nothing is as powerful.
Sure we at Flying Forms help our clients plan out and execute online marketing strategies, but we can’t do it all for you. We provide the recipe, the plan. We can even execute most of it for you, online reputation management, set up your custom Facebook Fan Page for your business, and provide you with Search Engine Friendly content for your blog or website. We’ll set up your infrastructure, tutor you, add content for you, post your customer photos, but the ingredients come from you, and from your clients.
The fact remains that you and your customers provide the most powerful content in the form of photos and testimonials, and no third party message will ever be as potent. When you think about getting help for your medium to smallish size company, consider Flying Forms for personal service that takes the time to consider the idiosyncrasies of your business, you and your customers.
And remember flashy doesn’t trump personal. Not on the internet.
